PayDirt
Collage of hand-drawn cyclists riding a variety of bikes
Collage of hand-drawn cyclists riding a variety of bikes

Paying It (Even Further) Forward

More than a dozen brands donate to a better future for bikes.

OUR MISSION

Create more opportunities for people to ride - now and forever.

OUR VISION

Our vision is rooted in three pillars: People. Planet. Progress. We enable people to do the work of advocacy. We strive to make the planet a better, safer place to ride by creating more sustainable and legal infrastructure. And we aim to deliver tangible progress each year, bettering ourselves through learning and improving.

PayDirt began in 2020, when a number of existing grassroots cycling advocacy funds joined forces to make a greater impact under one umbrella.

PayDirt supports projects or groups that share our mission.